We here at Northern Swag are obsessed with Northern Michigan. It’s a beautiful place, there’s no doubt. But there’s something else that evades description, a type of pervasive style that makes being here just feel awesome. It’s something you’ll notice not only in the fierce individuality of the people, but in the places and landscapes as well. It’s our goal to try and capture that unique Northern Michigan style, or swag, with photos and words.